Artificial Intelligence at MAPFRE:
Technology with a human purpose
AI at MAPFRE: With the people, for the people
A humanistic, ethical, and responsible vision
AI has the power to transform the world—and with it, the insurance industry.
However, AI alone isn’t enough; its success depends on people.
At MAPFRE, we aim to unlock its full potential to improve the way we care for our customers, employees, agency network, and other stakeholder, while staying true to our core: placing people at the center.
We embrace our role in promoting humanistic, ethical, and responsible AI, reaffirming our commitment to AI that is well-governed and respectful of individuals, businesses, and the planet.
In this Manifesto, we outline six guiding principles that shape our work with AI, encouraging organizations of all types to draw inspiration from them on their journey toward artificial intelligence for all.
At MAPFRE, we aim to unlock its full potential to improve the way we care for our customers, employees, agency network, and other stakeholder, while staying true to our core: placing people at the center.
We embrace our role in promoting humanistic, ethical, and responsible AI, reaffirming our commitment to AI that is well-governed and respectful of individuals, businesses, and the planet.
In this Manifesto, we outline six guiding principles that shape our work with AI, encouraging organizations of all types to draw inspiration from them on their journey toward artificial intelligence for all.
Our vision
To create value for customers and the business through an approach that integrates AI capabilities with and for people over the coming years.
Get to know our Manifesto
Hybrid AI model
Hybrid AI model
Operating under a hybrid AI model that enhances human capabilities and leverages AI as an enabler, delivering business value.
Responsible use
Responsible use
Developing AI projects and solutions grounded in responsible use, under principles of good governance.
Ethical and secure AI
Ethical and secure AI
Protecting data and safeguarding trust by promoting AI that is ethical, transparent, reliable, secure, and respectful.
Ongoing progress
Ongoing progress
Fostering a future driven by creativity and ongoing progress, enabling people to grow and realize their full potential.
Sustainable AI
Sustainable AI
Aligning AI development with both internal and public sustainability commitments, considering environmental and social factors.
Join our commitment to responsible AI
Download our Manifesto to learn how to empower human talent with ethical, responsible AI centered on people.
Our AI Center
Our AI Center supports idea generation, advisory, execution, and oversight of AI initiatives throughout the Group. The Center offers specialized services based on four key pillars: strategy and organization, use case implementation, foundations and guidelines, and people and culture. This collaborative, cross-functional mechanism drives the adoption of AI throughout MAPFRE.
